Hey, I'm Abi! 8+ years in UX strategy and consulting, 3 years in leadership roles, a degree in Graphic Design, and a naturally creative and curious mind.

I bring energy, insights + experienced instincts. I don't believe UX is solely numbers. Yes, they're important. But... Humans solve the why behind things, not numbers. UX = humans—not just digital—and being a human naturally means some illogical things. I help businesses achieve their goals by understanding their problems, and solving them through digital experiences (and sometimes wider). I've done this across big companies like the BBC, MCFC, The Royal Foundation and also start-ups complex and usually undefined dreams.

I believe in 3 things:

1. Being yourself at work, with no room for egos
2. Working with other disciplines and levels, always learning from them
3. Making something quickly, even if it's scrappy, to understand it, rather than prolonging debates over assumptions